First part of the project was to undertake the study of money in various media and forms
<blockquote>EVERYONE USES MONEY. WE ALL WANT IT, WORK FOR IT AND THINK ABOUT IT. IT GETS INTO OUR GUTS, MINDS AND DAILY LIVES LIKE NOTHING ELSE. IF YOU DON’T KNOW WHAT MONEY IS, YOU ARE NOT LIKE MOST HUMANS.</blockquote>
Second part of the project was to propose a communication project that create awareness of the society through different media and strategies including guerilla posters, communication banners, public presentations and social networks.